American GM Hans Moke Niemann released a promotion video for the Endgame.ai chess platform on his YouTube channel on March 9.
In the video, Hans Niemann declares that he wants to reinvent the world of online chess platforms, calling his main competitor Chess.com the ‘chess mafia’. In his speech, Hans compares himself to Michael Jordan, Steve Jobs, and Bobby Fischer:
Hans Moke Niemann
American GM“Michael Jordan had to create enemies in his own head to win. I don’t need to because the chess mafia is very real.
Steve Jobs changed the world, but only once he decided to think different. I understand what different is.
Bobby Fischer single-handedly won the Cold War on the 64 squares, reinventing the game. And that’s what I want to do. Reinvent.”
The Endgame.ai chess platform is associated with and promoted by American GM Hans Moke Niemann. The website first became accessible in June 2025. Endgame.ai is in open beta testing with registration available. The platform offers Rapid, Blitz, and Bullet formats, puzzles, and an analysis board. At the time of publication, the estimated peak number of online users per day is 100-200 players.
Credit: Hans Niemann YouTube
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