The Indian RBL Bank is running a marketing campaign called the “Right Moves”. The campaign features 19-year-old World Champion Gukesh Dommaraju in a series of short films.

Each film highlights specific banking products including the World Safari credit card and digital savings accounts. This collaboration aims to reach a younger audience through social media and nationwide TV advertisements. The newest episode of the campaign was released on the Almighty Chess YouTube channel on February 25.

RBL Bank, formerly Ratnakar Bank Limited, is an Indian private sector bank headquartered in Mumbai. The institution offers services across corporate, commercial, and retail banking sectors. Gukesh Dommaraju officially became the brand ambassador of RBL Bank in November 2024.

Credit: RBL Bank